on september 1st, 2020, chinese home furniture brand, fnji, marked it’s 10th anniversary with a spectacular present held at the beijing hey city artwork heart. combining a celebration of the brand’s historical past with the unveiling of a new assortment, the ‘dream flow’ effectiveness set a highlight on a decade’s value of design.
fnji tenth anniversary efficiency – home furnishings ‘flows’ on the conveyor belt present observe
visuals courtesy of fnji
beneath the ‘dream’ theme, the exhibit was opened by an alternation of virtual and actual pictures and a performance by cello artist, music zhao. classical styles from more than the previous ten years had been revealed to the viewers by a 20-meter-extended conveyor belt, accompanied by a dance functionality and distinct acoustic and optical outcomes to convey the ups and downs of the model around the years.
aiys music, a cello artist from china, with fnji’s bamboo chair through the present
for the climax of the efficiency, the founder of fnji, gao guqi, and his daughter gradually unveiled the new assortment on stage. as the finishing touch to the 10 12 months ‘dream flow’, this aspect of the present marked a return to pureness and also symbolized the unchanged original aspiration of the manufacturer.
modern-day dance artists, admirer lu /adya, phase an interactive overall performance for the household furniture exhibit
soon after ten decades of accumulation, fnji’s new 2020 collection is impressed by character, childhood memory and conventional chinese culture. referred to as ‘crest line’, the pieces use a far more organic and biomimetic design and style language to specific liberty and smoothness. the parts discover the aesthetic equilibrium between east and west, modernity and custom, memory and upcoming.
the brand’s founder, gao guqi, with the crest line
‘the energy of structure is utilized to balance the interactions concerning the east and the west, custom and modernity, build foreseeable future furnishings genuinely belonging to the chinese people today, and alter the life style of the present-day prospects. this has usually been a route of exploration for fnji about the decade. the hundreds of decades of cultural heritages of china have delivered loaded treasure to the unique style and design of china. from fnji, we have witnessed extra choices of chinese style. let us embrace the potential.’ – fnji
fnji 2020 crest line new assortment – peascod rocking chair
fnji 2020 crest line new selection – iceberg’ sofa
fnji 2020 crest line new selection – mantis chair 10th anniversary minimal variation
fnji 2020 crest line new selection – starfish chair
fnji 2020 crest line new collection – king’s round desk
fnji 2020 crest line new assortment – armor armchair
fnji 2020 crest line new collection – kite mattress
gao guqi and the iceberg couch
occasion title: dream movement | fnji tenth anniversary overall performance & 2020 new collections release
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edited by: lynne myers | designboom